Websites are necessary for businesses in the 21st century, yet a shocking 27 percent of companies in the United States don’t have a website. Building a website provides credibility and the opportunity to use content SEO vs. technical SEO to broaden your reach and improve traffic for your site. Marketing a business is nearly impossible if you’re falling behind with the best types of SEO.
The importance of SEO extends beyond marketing and helps you explain to your target audience how you can resolve their pain points. The increase in web traffic spurs business growth since you convert more leads into loyal customers for your brand.
The good news is that you’ve arrived in the perfect spot to learn the differences between content SEO and technical SEO for your growing startup. Continue reading to compete with and overtake the other brands in your industry today!
What Is Technical SEO?
Your business’s use of technical SEO involves optimizing your site for website crawling from search engines. The goal is to make your website easier to index and interpret. Technical SEO can help your site climb the search engine rankings page.
Investing in technical SEO is also critical. It’s one of the primary elements behind providing the best user experience to your visitors and customers.
The aspects of your technical SEO strategy differ from content SEO. Technical SEO is code-based instead of content-based.
What Does Technical SEO Include?
Several vital components of a successful technical SEO plan for your business website exist. Working with a reputable website designer, like Avenue 25, is the best way to optimize your website through technical SEO. Here’s a closer look at the activities and components of a robust technical SEO strategy.
Page Speed Optimization
Page speed is a vital aspect to consider when investing in technical SEO. You have a 50-50 shot of a potential customer leaving a full cart on your website due to slow loading times. A website that takes an extensive time to load will push many of your target audience away.
Technical SEO helps you provide your audience with the perks of a fast-loading website. You’ll also face significant penalties from search engines like Google for slow loading times. Investing in page speed optimization is in your business’s best interest.
Structured Data
Structured data is another essential element when using technical SEO for your brand’s website. Consider using schema markup to capture the semantic web’s power. You’ll help Google interpret the context of your site.
Google will understand the text and media you’re using on your site and index it. It’s one of the best ways to boost your company’s website on search engine rankings.
Robots.txt
Another aspect of technical SEO is Robots.txt. It’s an essential text file in your site’s root directory. The instructions in the file direct search engine crawlers toward what they can crawl on your site.
Focus on disallowing crawling on duplicate pages, pages with lower SEO values, and other irrelevant content. You’ll save much of your crawling budget and boost your search engine ranking.
Mobile-Optimized Responsive Design
Responsive design is crucial to enabling your company website for mobile users. Browsing the web and shopping on mobile devices is more prevalent than ever. A poorly functioning website with Android, Google, and Apple mobile devices will cost you customers and revenue.
Your site will grade higher with search engines since it’s mobile-friendly. The responsive design enables the website to get optimized based on screen size for the consumer’s device. It’s the best way to boost user experience and spur business growth.
Fixing Broken Links
Broken links bring harsh penalties for your website’s search engine ranking. Technical SEO is crucial to exploring your website and identifying broken links holding your ranking back. A broken link brings an Error 404 code when clicked.
The common reasons behind broken links are the unavailability of the target website, a website relocation without a redirect option, and a changed URL structure for the site. Identify and resolve these issues to earn a higher ranking.
What Is Content SEO?
Content SEO is one of the most effective types of SEO to add to your business marketing plan. The goal is to boost your website’s ranking to push it up the search engine page results. Websites with high rankings engender more trust and credibility with your target audience.
It’s an excellent way to broaden your reach and gain organic web traffic. Users seeking information and assistance will find your content and stay to learn more about your brand.
The content you post on your website will influence the search queries your site shows up for. Referral links are among the best tools to boost your website’s ranking on search engines like Google. Focus on creating strong and unique content to boost your ranking and increase the number of visitors your site receives.
What Does Content SEO Include?
You’ll find significant differences between content SEO vs. technical SEO when exploring the best path for your business marketing. Most content SEO is related to the writing and structure of the content on your site.
The structure is critical, but the most crucial factor is the quality of the content you’re sharing on your site. Your SEO ranking will only stand a chance if you produce good content.
Here’s a deeper dive into what to include when using content SEO to spur business growth.
On-Page Keyword Optimization
One of the best ways to include content SEO in your marketing plan is through on-page optimization. Producing authoritative content on different topics related to your inventory presents the best way to use keywords to drive consumers to your site. Image alt text, URLs, and HTML headers are the best areas to focus on when optimizing keywords.
Avoid cannibalization when implementing effective keywords into your content. Using too many similar keywords will reduce your ranking and prevent more consumers from discovering your site.
Earning Links
Links between reputable websites and your company’s site are critical to building credibility and boosting your search engine ranking. The best way to gain links for your site is by producing the best content in your industry. Quality links that blend into the content naturally are the best way to share your site organically and reach a broad audience.
Focus on producing timely blog posts and articles relevant to your industry. Evergreen articles are the best content to create for your company website. They’ll become an authority in your industry, with several websites linking back to your content.
Optimize Content
The “EAT” method effectively produces compelling and engaging content for your audience that boosts your search engine ranking. The acronym stands for Expertise, Authoritativeness, and Trustworthiness. The goal is to produce authoritative content in your industry that engenders trust between your brand and the target audience.
Consider the content you’re producing for your site’s blog. Google categorizes content, and the most effective content for the EAT method is “Your Money or Your Life” articles. These articles are ranked based on how they impact a reader’s health, happiness, and financial situation.
Benefits of Using SEO
Search engine optimization provides several notable benefits for your brand, and you’re stalling business growth by not investing in SEO services for your business marketing. You’ll have a much easier time growing your business and improving your revenue when you apply SEO principles to your marketing plan.
The best benefit you’ll gain from stressing the importance of SEO is organic discovery assistance. Potential customers will find your business website at the top of the search engine page results. They’re more likely to click on your site if you’re listed at or near the top.
You’ll also enjoy a boost in marketing returns on investment. The types of SEO take time and patience before you see the fruits of your labor. The most significant sign that your SEO strategy is paying off is the notable increase in organic web traffic months after using SEO for your site.
It’s also 24/7 marketing to grow your brand awareness and gain new customers. Your SEO efforts continue after work hours. Your content will continue providing benefits for your company after you stop investing in SEO.
Your site will still appear at the top of the list for the thousands of Google searches occurring each second. Your content SEO vs. technical SEO help you reach your audience when they’re searching for you. The perks SEO provides make it a foolproof way to market your business.
Now You Know the Difference Between Content SEO vs. Technical SEO
Content SEO vs. Technical SEO is challenging to distinguish, but the differences between these types of SEO provide several benefits for the code and content of your business website. Technical SEO focuses on load times and mobile device optimization. You’ll need code writing experience to handle technical SEO.
Content SEO focuses on your keywords and the quality of content published within your industry. Combine compelling content with quality links and keywords to gain organic web traffic.
Technology is altering how companies operate and market to their audiences. Check out more of our Technology blog posts for compelling guides and practical tips to grow your business today!
